How to Use Facebook’s Lead Generation Tools to Boost Your Lead Magnet’s Reach

Boost your lead magnet’s reach

Step one is to create a lead magnet that will be useful to your target audience. Step two is where you are now: Finding ways to promote your lead magnet to your target audience.

Are you stuck on step two?

It’s not enough to promote your lead magnet on your own website. Sure, you’ll get some opt-ins that way, but what about those who haven’t discovered your website yet? How will you reach all the potential customers who’ve never heard of you or visited your site before?

The answer: Through Facebook Lead Ads.

In this guide, we’ll discuss exactly how to use Facebook Lead Ads to drum up interest with your target audience. Let’s get started.

Continue reading


Are You Making These Common Opt-In Mistakes?

Opt-in mistakes

So, you’ve created an epic lead magnet that you know will be useful to your target audience.

But there’s a problem: Your opt-in list isn’t growing. Why aren’t your site visitors responding to your free offer?

If you’re facing this dilemma, don’t worry. It’s fixable. Even if you have had little success with your lead magnet until this point, by the end of this post, you’ll have a list of tried and true ways to improve your odds.

Let’s start by looking at the most common opt-in mistakes and then we’ll discuss how to correct them if you accidentally committed one (or more) of these blunders.

Continue reading


When Should You Reevaluate Your Lead Magnet Strategy?

Lead magnet strategy

Hands down— Creating a lead magnet is one of the top ways to grow your list of prospective customers. However, lead magnets can go stale and expire after a while. Keeping your lead magnet strategy up-to-date is essential for growing your business.

But how can you tell when it’s time to reevaluate your lead magnet strategy? 🤔 In this guide, we’ll walk through the reevaluation process. We’ll start off with the telltale signs that it’s time to reevaluate your lead magnet strategy, along with key questions to answer about your lead magnet. We’ll also delve into your lead magnet funnel, which is the series of steps your prospects take from discovering your lead magnet to actually receiving it. Let’s get started.

Continue reading


Does Form Factor Matter When Creating Lead Magnets?

What type of lead magnet to use

Not all lead magnets are created equal.

Some lead magnets are simply better than others at capturing the attention of your target audience and converting them into subscribers. For this reason, there’s no such thing as a “one size fits all” approach to lead magnets. One type of lead magnet may work for certain businesses but may not work for others. So, which type works for you?

Continue reading


Using Lead Magnets to Bring Back Churned Customers

Lead magnets for churned users

Did you know that you can use a lead magnet to bring back former customers?

Sounds too good to be true, right? After all, once you lose a customer, it’s rare for them to ever return. That’s true, but fortunately, rare does not mean impossible. With the help of an effective lead magnet, you can bring back former customers who’ve left the building. In this post, we’ll show you how to use a free gift to do just that. Let’s get started.

Continue reading


Top 8 Ways to Refresh Older Lead Magnets

Refresh Older Lead Magnets

Chances are, you already have a lead magnet or two in use on your website. Over the past few months, you’ve used your lead magnet to gain a decent number of new subscribers but now you’ve noticed something troubling— your rate of sign-ups is decreasing. Your lead magnet doesn’t seem to produce the same amount of attraction as it once did. Uh-oh. What should you do now with your old lead magnet?

Continue reading


What to Do When Your Lead Magnet Seems Successful

Creating a lead magnet

You’ve put blood, sweat, and tears into developing a valuable lead magnet for your audience and it worked! You successfully created a lead magnet that’s in-demand and useful. That’s a great accomplishment. But what next?

In this post, we’ll discuss what you should do now that you’ve built a helpful lead magnet. If you’d like to extract every last drop of juice from your successful lead magnet, keep on reading.

Continue reading


Why You Should Base Your Content Planning Off of Customer Insights

Content Planning

Understanding your customer and creating content that is perfectly suited to answer their needs and questions is at the root of successful content marketing, whether in the form of blog posts, videos, podcasts, lead magnets, or some other form of content.

To understand the connection between understanding your customer and great content, we first need to understand what customer insights are.

Continue reading