Creating Content for Each Milestone in Your Customer’s Journey

Content for Your Customer’s Journey

Have you heard of the term customer journey?

Also known as a sales funnel, the customer journey is a marketing term for describing the interactions that your customers experience with your brand. Customers never arrive ready to buy. Even if their journey with a brand is short, there’s still a journey. Ideally, you want their journey to be delightful, engaging, predictable, successful, and repeatable.

Mapping out your customer’s journey from awareness to decision (and beyond) is one of the most effective ways to ensure conversion. To map out that journey, you’ll need to identify key milestones that your customers should meet along the way. This is where content comes in.

Like a milestone, content serves as an information marker. Content provides essential information to your prospective customers and then directs them to the next logical step.

If you don’t plan the details of the journey and direct your prospective customers from one milestone to the next, you leave a lot to chance. Unfortunately, that means that some prospective customers will get lost along the way and not make it to the destination (i.e. purchasing your product).

In this post, we’ll help you plan out content for each milestone in your customer’s journey. Let’s get started.

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A Beginner’s Guide to Developing a Successful Content Marketing Strategy

Content marketing strategy

Content marketing is a powerful way to draw traffic, collect leads, and grow your business. But without a content marketing strategy behind it, your content will never take off.

Sadly, many content marketers never bother with a strategy. They create content haphazardly without much thought (and certainly no lead generation strategy) that never resonates with an audience.

Content without a strategy behind it will never take off. Click To Tweet

In this article, our goal is to help beginner content marketers create a strategy that produces meaningful content that meets their business goals. Start creating your strategy as you read the following steps.

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Do You Need Multiple Lead Magnets?

Multiple lead magnets

Lead magnets are all about attracting leads who land on your page and keeping them engaged.

Lead magnets play a huge role in building up your email list of prospective customers. If you don’t have at least one lead magnet on your website, you’re hemorrhaging leads. That’s because most of the visitors who land on your website will never, ever return.

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5 Things You Need to Know to Create Your First Lead Magnet

First lead magnet

Are you a complete beginner to the world of lead magnets?

Perhaps you’ve heard that lead magnets are great for growing your email list and even though you have a very basic understanding of what a lead magnet is, but you’re still foggy on the details. You have questions, such as:

  • How do lead magnets work?
  • How do you come up with an amazing and effective lead magnet idea?
  • How do you advertise your lead magnet so that your target audience will see it?
  • What’s the quickest way to create a high quality lead magnet?
  • What types of lead magnets can you create as a complete beginner?

Good questions. This guide will give you the answers to all of those questions and more. Let’s discuss below.

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The Most Common Mistakes People Make When Creating Lead Magnets

Lead magnet mistakes

Hands down, lead magnets are the best way to attract the attention of your prospective customers. Who doesn’t like something for free, especially when that offer is valuable and relevant? However, lead magnets aren’t just about attracting leads. In addition to drawing new leads, the perfect lead magnet multitasks and accomplishes several goals at the same time, such as:

It gives you the opportunity to demonstrate your expertise
It establishes trust between you and the prospective customer
It helps you grow your email list so that you can continue to market to prospective customers

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How to Use Facebook’s Lead Generation Tools to Boost Your Lead Magnet’s Reach

Boost your lead magnet’s reach

Step one is to create a lead magnet that will be useful to your target audience. Step two is where you are now: Finding ways to promote your lead magnet to your target audience.

Are you stuck on step two?

It’s not enough to promote your lead magnet on your own website. Sure, you’ll get some opt-ins that way, but what about those who haven’t discovered your website yet? How will you reach all the potential customers who’ve never heard of you or visited your site before?

The answer: Through Facebook Lead Ads.

In this guide, we’ll discuss exactly how to use Facebook Lead Ads to drum up interest with your target audience. Let’s get started.

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