How to Create Lead Magnets for Every Stage of Your Sales Funnel

Lead magnets for sales funnel

Your business depends on non-stop lead generation. But beyond simply capturing their attention, you must also nurture and convert leads if you have any hope of growing your business.

If only there was a simple, low-cost way to attract leads, develop a relationship with them, and eventually convince them to buy your product…

Oh, wait! There is! It’s called a lead magnet. This powerful marketing tool can be used at every stage of the sales funnel to deepen your relationship with prospective customers and promote a desired course of action. Let’s explore how you can leverage this freebie to convert leads into customers.

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How to Create an Effective B2B Lead Magnet

B2B lead magnet

Everybody (and everybody’s mama) has a lead magnet these days. Once upon a time, coming across a lead magnet was similar to spotting a unicorn in the wild: Rare, magical, and definitely unexpected. But not anymore. Even if you haven’t created your own lead magnet yet, you can be sure that your competitor has.

This begs the question: If the marketplace is already saturated with lead magnets, what’s the point of creating your own?

Lead magnets are still the number one way to generate business. That’s because no marketing strategy immediately delivers value to your prospective customers quite like a lead magnet can. Not only do they attract new leads, but lead magnets also enable you to build your email list so that you can continue to nurture relationships with your prospective customers. No doubt about it, the lead magnet is an essential marketing tool for B2B businesses.

And even if your competitor has a lead magnet, they may not have an effective lead magnet. Not all lead magnets are created equal, and that’s especially true for wooing a B2B customer. Your lead magnet needs to answer the concerns of a B2B prospect which differ from B2C needs. Because B2B sales cycles are longer and more complex, the lead magnet that you create must focus on building relationships (instead of pushing products).

In this post, let’s discuss how to create a B2B lead generating incentive from scratch.

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3 Ways to Advertise Your Lead Magnets

Advertise your lead magnet

You’ve created a high-value lead magnet that is sure to bring in the ideal prospective customer. The only problem is that no one knows it exists. For your lead magnet to actually attract leads, it needs to be visible. Simply creating it is not enough. Now, you need to roll up your sleeves and create a plan for promoting it to your target audience. But how?

If you’re not sure where to start, you’ve come to the right place. In this guide, we’ll lay out a promotion strategy for your lead magnet. Implement the following tips, and you’ll be converting traffic into leads like crazy. Let’s get started.

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Creating Content for Each Milestone in Your Customer’s Journey

Content for Your Customer’s Journey

Have you heard of the term customer journey?

Also known as a sales funnel, the customer journey is a marketing term for describing the interactions that your customers experience with your brand. Customers never arrive ready to buy. Even if their journey with a brand is short, there’s still a journey. Ideally, you want their journey to be delightful, engaging, predictable, successful, and repeatable.

Mapping out your customer’s journey from awareness to decision (and beyond) is one of the most effective ways to ensure conversion. To map out that journey, you’ll need to identify key milestones that your customers should meet along the way. This is where content comes in.

Like a milestone, content serves as an information marker. Content provides essential information to your prospective customers and then directs them to the next logical step.

If you don’t plan the details of the journey and direct your prospective customers from one milestone to the next, you leave a lot to chance. Unfortunately, that means that some prospective customers will get lost along the way and not make it to the destination (i.e. purchasing your product).

In this post, we’ll help you plan out content for each milestone in your customer’s journey. Let’s get started.

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A Beginner’s Guide to Developing a Successful Content Marketing Strategy

Content marketing strategy

Content marketing is a powerful way to draw traffic, collect leads, and grow your business. But without a content marketing strategy behind it, your content will never take off.

Sadly, many content marketers never bother with a strategy. They create content haphazardly without much thought (and certainly no lead generation strategy) that never resonates with an audience.

Content without a strategy behind it will never take off. Click To Tweet

In this article, our goal is to help beginner content marketers create a strategy that produces meaningful content that meets their business goals. Start creating your strategy as you read the following steps.

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Do You Need Multiple Lead Magnets?

Multiple lead magnets

Lead magnets are all about attracting leads who land on your page and keeping them engaged.

Lead magnets play a huge role in building up your email list of prospective customers. If you don’t have at least one lead magnet on your website, you’re hemorrhaging leads. That’s because most of the visitors who land on your website will never, ever return.

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5 Things You Need to Know to Create Your First Lead Magnet

First lead magnet

Are you a complete beginner to the world of lead magnets?

Perhaps you’ve heard that lead magnets are great for growing your email list and even though you have a very basic understanding of what a lead magnet is, but you’re still foggy on the details. You have questions, such as:

  • How do lead magnets work?
  • How do you come up with an amazing and effective lead magnet idea?
  • How do you advertise your lead magnet so that your target audience will see it?
  • What’s the quickest way to create a high quality lead magnet?
  • What types of lead magnets can you create as a complete beginner?

Good questions. This guide will give you the answers to all of those questions and more. Let’s discuss below.

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