For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact.
Your customer personas can focus your messaging, guide your marketing, and improve your product.
But what exactly is a customer persona and what’s the easiest way to create one?
In this guide, we’ll discuss everything you should know about creating customer personas. Let’s get started.
Because creating great content takes time, it’s important that you don’t waste any time dealing with common mistakes. In that spirit, let’s get right into the top content marketing mistakes to spot and avoid in your business.
Case studies have a reputation for being boring and, let’s be honest, that reputation sticks because it’s true. Most case studies are dreadfully dull.
But your case study doesn’t have to be.
Case studies have the power to convert prospects into customers in just under 1,000 words. They can be persuasive marketing tools that help the unsure see the value of your product.
But there’s a reason why most case studies are boring.
Writing an interesting, relevant, and lead-converting case study can be difficult if you’re not sure what to say or how to say it.
In this post, we’ll discuss the most important elements to include in your case study. Let’s get started.
Your landing page copy (i.e. the written content on the page) is what will sell or sink your lead magnet offer. You can have a lovely page design, spellbinding images, or an impressive lead magnet offer. However, if you choose the wrong words on your landing page, you won’t convert visitors into email subscribers. You’ll actually scare them away.
Great copy can inspire confidence. A first-timer visitor who arrives on your lead magnet’s landing page may be hesitant to trade their email address for your free offer. But with just a few persuasive words, you can earn the visitor’s trust.
Would you like to write like a marketing pro? Keep reading. In this post, we’ll help you improve your copywriting game in 8 simple tips.
One of the best feelings in the world is realizing that someone has signed up for your lead magnet. It’s right up there with going to Disneyland or getting a tax refund. When someone signs up to receive your lead magnet, it validates all of the hard work that you’ve put into thinking up and creating this freebie. You can take satisfaction in knowing that your lead magnet will help someone solve a problem.
But that’s not your only payoff. A new signup also means that your email subscriber list has grown by one. That’s one more potential customer to nurture. Offering a lead magnet is just the beginning of your relationship with your prospective customers. In this post, we’ll discuss what to do immediately after someone signs up to receive a free digital resource from you. Let’s get started.
Looking for ways to increase traffic to your website? It’s not enough to create a website and publish content on it from time to time. While it’s an important first step, having a website by itself is not enough to grow your business or create a community online.
If you want people to actually visit your website…
If you want people to actually return to your website again…
If you want people to actually purchase your products or services when they return…
You’ve got to jump through a few hoops. In this post, we’ll show you exactly what you need to do to increase traffic, both first-time and returning, to your website. Let’s get started.
Meet SEO and content marketing, two core components in digital marketing. Yes, you’ve probably heard of SEO and content marketing before, but do you know how to use both of them together to grow your business?
Most business owners don’t.
That’s because very few business owners understand the basics of SEO or content marketing or how the two work together.
However, if you want to grow a business in 2019 and beyond, you must know how to market online.
In this beginner-friendly guide, we’ll introduce you to SEO and content marketing. We’ll also talk about how to use SEO within your content marketing strategy. Let’s get started.
Your business depends on non-stop lead generation. But beyond simply capturing their attention, you must also nurture and convert leads if you have any hope of growing your business.
If only there was a simple, low-cost way to attract leads, develop a relationship with them, and eventually convince them to buy your product…
Oh, wait! There is! It’s called a lead magnet. This powerful marketing tool can be used at every stage of the sales funnel to deepen your relationship with prospective customers and promote a desired course of action. Let’s explore how you can leverage this freebie to convert leads into customers.
Everybody (and everybody’s mama) has a lead magnet these days. Once upon a time, coming across a lead magnet was similar to spotting a unicorn in the wild: Rare, magical, and definitely unexpected. But not anymore. Even if you haven’t created your own lead magnet yet, you can be sure that your competitor has.
This begs the question: If the marketplace is already saturated with lead magnets, what’s the point of creating your own?
Lead magnets are still the number one way to generate business. That’s because no marketing strategy immediately delivers value to your prospective customers quite like a lead magnet can. Not only do they attract new leads, but lead magnets also enable you to build your email list so that you can continue to nurture relationships with your prospective customers. No doubt about it, the lead magnet is an essential marketing tool for B2B businesses.
And even if your competitor has a lead magnet, they may not have an effective lead magnet. Not all lead magnets are created equal, and that’s especially true for wooing a B2B customer. Your lead magnet needs to answer the concerns of a B2B prospect which differ from B2C needs. Because B2B sales cycles are longer and more complex, the lead magnet that you create must focus on building relationships (instead of pushing products).
In this post, let’s discuss how to create a B2B lead generating incentive from scratch.