Every business needs conversions. Whether you’re a marketer for a small brick-and-mortar store or a multinational brand, driving conversions remains one of your primary measures of success. Continue reading
Getting lead magnets in front of your audience is way more difficult than it needs to be.
In fact, the process is so complicated that it’s almost certainly costing you leads. Today we’re announcing a massive update to our Lead Capture features to fix this.
Continue reading
You already know about the persuasive power of lead magnets. These freebies are called “magnets” for a reason— they attract.
But not all free offers have the same magnetism. Some are more irresistible than others. What’s the secret to creating compelling lead magnets? Images.
That’s right— You can use images and other graphic elements to strengthen the appeal of your lead magnets. In this post, we’ll discuss how to select the right images for your lead magnets.
Let’s get started.
How many lead magnets do you think you need to create? One, two, maybe even three?
Keep on guessing.
The real number is probably higher than what you have in your mind right now. Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus.
If you’re struggling to figure out why so many and how to incorporate over a dozen lead magnets into your content marketing, this post is for you. Below, we’ll discuss exactly how to use lead magnets to attract leads and convert them into customers.
Continue reading
So, you’ve heard that blogging brings in customers. You’re convinced that you need to blog for your business, but now you’re scratching your head and wondering:
How do you magically transform your one-time site visitors into customers?
Well, we’ve got the answers. Below, we’ll discuss how to consistently generate leads from blogging. Let’s get started.
If you’re looking to convert more of your leads into customers, you must use social proof. Social proof builds brand credibility and causes prospective customers to trust you. It’s a key component in any marketing strategy and one that you’ve, no doubt, also used to make your own purchasing decisions before.
Curious about social proof? In this post, we’ll discuss why you need social proof and how to use it effectively to increase lead to customer conversions.
Pop quiz!
What’s the easiest, quickest, and most effective way to reach your target audience?
If you answered “content marketing,” you’re right. Content marketing is a time-tested marketing method used to deliver relevant and engaging content to a specific audience. The goal of content marketing is to develop a relationship with prospective customers in the hopes of eventually converting them into actual customers.
According to the Content Marketing Institute, content marketing generates over 3x as many leads as outbound marketing and it costs 62% less.
(you can find more handy marketing stats here)
But content marketing isn’t just for lead generation. You can and should use content marketing to maintain a relationship with your current customers so that they continue to buy from you and also tell others about your product.
Unlike traditional ads, content marketing is not focused on the quick sale. It’s about delivering value, educating the audience, and building trust.
If you’ve never created a content marketing strategy before, you may feel intimidated. Where do you begin? What do you include? How much will it cost? How long will it take?
You’ll begin with this post. Below, we’ll discuss everything you need to create a content marketing strategy for free. If you have one afternoon, you can create a simple strategy from scratch.
Let’s get started.
What’s more important than getting new customers? Keeping them.
Did you know that it costs five to seven times more to acquire new customers than it does to retain them? And did you also know that repeat customers are more likely to return with every purchase? This study found that after one purchase, a customer has a 27% chance of returning. However, after three purchases, a customer has a 54% chance of returning. Instead of putting all of your energy into getting new customers, it’s more profitable to keep your current customers happy.
So, how do you do that? In this post, we’ll discuss simple strategies that any business owner can use to improve their retention rates. Let’s get started.
Created a helpful, usable lead magnet? Check!
Now, it’s time to advertise your lead magnet so that your target audience will see it. But where?
You have a ton of choices. You can advertise your lead magnet on your website. You can advertise it on social media or your email signature or guest post or business card.
But perhaps the most important place to advertise your lead magnet is via search engines, like Google or Bing. And by advertise, I don’t mean pay for promotion. I’m talking about good ‘ole fashioned search engine optimization (SEO) strategies where you tweak your lead magnet to improve its visibility on the search engines.
So, let’s discuss exactly how to make an SEO-friendly lead magnet.
You’re on board with the idea of creating a lead magnet to attract prospective customers and grow your email list. But the only problem is that you don’t have the time to create an elaborate lead magnet.
Here’s the good news: You don’t need a lot of time. If you have a few hours to spare this afternoon or the next, you can create a valuable and attractive lead magnet. One with quality content and professionally designed packaging.
Actually, a few hours may be overplaying it. If you hustle, you can create most of these lead magnets in less than an hour.
Intrigued? Let’s take a look at 6 lead magnet ideas that are simple to create when you’re short on time.