A Guide to Choosing Effective Images for Your Lead Magnets

Images in your lead magnet

You already know about the persuasive power of lead magnets. These freebies are called “magnets” for a reason— they attract.

But not all free offers have the same magnetism. Some are more irresistible than others. What’s the secret to creating compelling lead magnets? Images.

That’s right— You can use images and other graphic elements to strengthen the appeal of your lead magnets. In this post, we’ll discuss how to select the right images for your lead magnets.

Let’s get started.

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How Many Lead Magnets Should You Create?

Multiple lead magnets

How many lead magnets do you think you need to create? One, two, maybe even three?

Keep on guessing.

The real number is probably higher than what you have in your mind right now. Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus.

If you’re struggling to figure out why so many and how to incorporate over a dozen lead magnets into your content marketing, this post is for you. Below, we’ll discuss exactly how to use lead magnets to attract leads and convert them into customers.

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Social Proof and How to Use It to Boost Conversions

How to use social proof

If you’re looking to convert more of your leads into customers, you must use social proof. Social proof builds brand credibility and causes prospective customers to trust you. It’s a key component in any marketing strategy and one that you’ve, no doubt, also used to make your own purchasing decisions before.

Curious about social proof? In this post, we’ll discuss why you need social proof and how to use it effectively to increase lead to customer conversions.

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