Beacon is joining the OptinMonster family!

Beacon acquired by OptinMonster in 2024
Home / Beacon / Beacon is joining the OptinMonster family!

Today, I’m so honored and excited to share that Beacon.by is joining the OptinMonster family of products.

This is a big step for Beacon, the future of this company, and for your business.

As one of the founders, it sometimes still seems unreal to me that the company has grown as much as it has.

We always hoped that Beacon would reach customers across the world and I will never tire of seeing the wonderful ways that people use our products.

Who is OptinMonster?

OptinMonster is the world’s #1 lead generation toolkit for small businesses. Over 1.2 million websites use OptinMonster to grow their lists, leads and sales.

Founded in 2013 by Thomas Griffin and Syed Balkhi, OptinMonster established many of the best practices of the lead generation industry. Innovations like Exit-Intent Popups, Geo-Targeting, Onsite Retargeting and more all have their roots in OptinMonster.

If you’ve browsed the internet today, it’s very likely you’ve encountered an optin form powered by OptinMonster.

The OptinMonster team thrives on helping small businesses grow and compete with the big guys. They believe that small businesses deserve access to the same high-quality lead generation tools big businesses use, but at a price small businesses can afford.

This is the core reason I decided to pass ownership of Beacon to the OptinMonster team.

I trust they will ensure Beacon remains the best lead magnet solution for small businesses, and will treat you with the same care and respect I would.

What does this change mean for existing customers?

First, let me tell you what it doesn’t mean:

  • Beacon won’t be rebranded to something else.
  • Beacon won’t be renamed or replaced.
  • We won’t suddenly change how we operate, hike prices on existing customers or anything else very non-Beacon like that.
  • Lifetime subscriptions will continue to be honored for our loyal customers who have stayed with us over the years. It has always been our policy to reward loyal customers and that will not change.

What the change of ownership means is that Beacon is now integrated in a larger family of products, and a team that has a rich pool of expertise and experience in generating leads and growing small businesses.

Eoin and I will be moving on to new adventures, but couldn’t be more excited for the future of Beacon at OptinMonster.

The OptinMonster team will help Beacon grow better and faster than before.

Whenever I think about Beacon and how far we’ve come, I will always feel the same emotion: gratitude.

I can’t express how grateful I am to have had the opportunity to build a company like this, and to serve you along the way.

Thank you for everything.

Kevin McGrath

22 thoughts on “Beacon is joining the OptinMonster family!

  1. Sergio W. Sedas says:

    Congratulations on a job well done. Beacon has helped many of us in many ways. I want to express my gratitude in you and OptinMonster honoring lifetime memberships and what it means for people that trust you and your products when you are beginning and are continually rooting for your success. It speaks well of both of you.

    Once again I congratulate you and Eoin. You started a dream with great intention and contribution and caused it to grow. An inspiration to many of us. I wish you well in your next step. Warm Regards

    Sergio Sedas

  2. Congrats and thanks for letting us know. Will we simply continue to login as usual here at beacon.by using our same credentials? Or is how we access our account going to change?

    • Hi Rick – Angie Meeker here, General Manager at OptinMonster and now Beacon. That’s correct – your should be able to login at beacon.by just as you have before.

  3. Thank you Kevin and Eoin (for everything) – much appreciated.

    God bless you both and all of yours, always…

    Kim Ransfield
    TTCL Team

  4. Congratulations!
    You have done a great job with Beacon, and deserve your exit.
    And thanks for taking the time to sell it to a company that is aligned and will continue to keep Beacon on the ball.

    • Hey there – Existing customers who have a subscription which allows access to the done-for-you ebook creation service continue to have access to it.

      • @disqus_flH21bSOQa:disqus @Angie

        I have a couple of questions.

        1) Besides my lifetime purchase of the core Beacon product, I also bought the lifetime deal for the Resource Library addon which was offered in 2021. Just want to make sure that I will continue to have lifetime access to this Resource Library addon as well…

        2) Will all of us lifetime customers continue to receive access to all updates as the OptinMonster team further develops this product?

        Thanks,
        Doug

  5. @disqus_flH21bSOQa:disqus – It is good to see you here, active in this discussion. I have a couple of questions.

    1) Besides my lifetime purchase of the core Beacon product, I also bought the lifetime deal for the Resource Library addon which was offered in 2021. Just want to make sure that I will continue to have lifetime access to this Resource Library addon as well…

    2) Will all of us lifetime customers continue to receive access to all updates as the OptinMonster team further develops this product?

    Thanks,
    Doug

    • Hi Doug – apologies for a bit of a slow response. As you can imagine, we’re digging in and working our way through all the details of a new product and company this month. At this time, we have no plans to make any changes to any lifetime licenses. If your access to Beacon itself, or the Resource Library isn’t functioning as you’d expect, please do reach out to support and let us know so we can take a look.

    • Hi Ed – I’m glad to hear you’re an engaged as an affiliate. At this time, we aren’t making any changes to the current affiliate program. Your current links and commissions should continue to roll just as they always have. If you have any problem with them, please do reach out to support and I’ll take a look.

  6. Thank you for letting me know, Thank you for all you’ve help me to accomplish with my creation of lead magnets, It’s all been very much appreciated! May you all enjoy the next chapters in your lives.

    *Keep Moving Forward!

  7. Les Henderson says:

    I will miss your sincerity and humble nature which always inspired immediate trust.

    I wish you and the former team all the best in your new ventures. Hopefully you kept my email on file so that I can take advantage of whatever else you create in the future.

    Mind you, I hope it comes with a devotee discount. Ha.

  8. Thanks for your response Angie. While I appreciate your stated commitment to all of us lifetime licenses holders, I could not help but notice that you also slipped in the “at this time” reference.

    For posterity, I just want to reiterate what was said above in the announcement article, that… “Lifetime subscriptions will continue to be honored for our loyal
    customers who have stayed with us over the years. It has always been our
    policy to reward loyal customers and that will not change.”

    Very much looking forward to the OptinMonster team honoring this lifetime commitment for the long term, as promised. Thanks.

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