Are You Making These Common Opt-In Mistakes?

Opt-in mistakes
Posted on by Kevin McGrath

So, you’ve created an epic lead magnet that you know will be useful to your target audience.

But there’s a problem: Your opt-in list isn’t growing. Why aren’t your site visitors responding to your free offer?

If you’re facing this dilemma, don’t worry. It’s fixable. Even if you have had little success with your lead magnet until this point, by the end of this post, you’ll have a list of tried and true ways to improve your odds.

Let’s start by looking at the most common opt-in mistakes and then we’ll discuss how to correct them if you accidentally committed one (or more) of these blunders.

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When Should You Reevaluate Your Lead Magnet Strategy?

Lead magnet strategy
Posted on by Kevin McGrath

Hands down— Creating a lead magnet is one of the top ways to grow your list of prospective customers. However, lead magnets can go stale and expire after a while. Keeping your lead magnet strategy up-to-date is essential for growing your business.

But how can you tell when it’s time to reevaluate your lead magnet strategy? 🤔 In this guide, we’ll walk through the reevaluation process. We’ll start off with the telltale signs that it’s time to reevaluate your lead magnet strategy, along with key questions to answer about your lead magnet. We’ll also delve into your lead magnet funnel, which is the series of steps your prospects take from discovering your lead magnet to actually receiving it. Let’s get started.

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Does Form Factor Matter When Creating Lead Magnets?

What type of lead magnet to use
Posted on by Kevin McGrath

Not all lead magnets are created equal.

Some lead magnets are simply better than others at capturing the attention of your target audience and converting them into subscribers. For this reason, there’s no such thing as a “one size fits all” approach to lead magnets. One type of lead magnet may work for certain businesses but may not work for others. So, which type works for you?

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Using Lead Magnets to Bring Back Churned Customers

Lead magnets for churned users
Posted on by Kevin McGrath

Did you know that you can use a lead magnet to bring back former customers?

Sounds too good to be true, right? After all, once you lose a customer, it’s rare for them to ever return. That’s true, but fortunately, rare does not mean impossible. With the help of an effective lead magnet, you can bring back former customers who’ve left the building. In this post, we’ll show you how to use a free gift to do just that. Let’s get started.

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Top 8 Ways to Refresh Older Lead Magnets

Refresh Older Lead Magnets
Posted on by Kevin McGrath

Chances are, you already have a lead magnet or two in use on your website. Over the past few months, you’ve used your lead magnet to gain a decent number of new subscribers but now you’ve noticed something troubling— your rate of sign-ups is decreasing. Your lead magnet doesn’t seem to produce the same amount of attraction as it once did. Uh-oh. What should you do now with your old lead magnet?

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What to Do When Your Lead Magnet Seems Successful

Creating a lead magnet
Posted on by Kevin McGrath

You’ve put blood, sweat, and tears into developing a valuable lead magnet for your audience and it worked! You successfully created a lead magnet that’s in-demand and useful. That’s a great accomplishment. But what next?

In this post, we’ll discuss what you should do now that you’ve built a helpful lead magnet. If you’d like to extract every last drop of juice from your successful lead magnet, keep on reading.

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Why You Should Base Your Content Planning Off of Customer Insights

Content Planning
Posted on by Kevin McGrath

Understanding your customer and creating content that is perfectly suited to answer their needs and questions is at the root of successful content marketing, whether in the form of blog posts, videos, podcasts, lead magnets, or some other form of content.

To understand the connection between understanding your customer and great content, we first need to understand what customer insights are.

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How to Use Lead Magnets to Market Your Existing Articles

Using Lead Magnets
Posted on by Kevin McGrath

Bringing in an audience for articles you’ve published months or even years ago is tricky business, even for well-established blogs. There are plenty of tips out there for driving traffic to old posts whether by promoting evergreen content via social media or by repurposing old articles into new blog posts, but there’s one thing that people often overlook: lead magnets.

Traditionally, lead magnets are seen as the destination, not as the referrer. That means that you drive traffic to the lead magnet without the expectation that the lead magnet will, in turn, drive traffic to any additional content.

We don’t believe that’s the only way to benefit from lead magnets and we’re going to explain why.

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How to Get a Better Handle on Who Is Reading Your Content

Posted on by Kevin McGrath

Writing amazing content isn’t worth much if you don’t know who is reading it, why they’re interested, or whether or not you’ve hit the mark.

To answer these questions you need to work to get a better handle on who is reading your content. Only then will you be able to respond to those insights and create blog posts, articles, infographics, and lead magnets that really resonate with your audience.

To start, let’s dive into some of the best tools you can use to better understand your readers.

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