Picking the right topic for your lead magnets isn’t easy. You don’t want to pour your heart and soul — or, more importantly, your time and money — into a lead magnet only to have no one even click on it.
Of course, you could look for inspiration elsewhere, but that’s only going to get you so far. After all, you can’t just rip off someone else’s idea.
At the end of the day, picking topics for your lead magnets is all about conversion and the potential conversion rate that every lead magnet topic has.
We’re committed to making sure you’re prepared to generate new leads using content marketing. We don’t want you to be stuck in the 70% of marketers who are ineffective at using content marketing, per Hubspot’s latest statistics.
To start, we want to help you get your head around lead magnets, why they’re important, who should be using them, and how to get started with lead magnets as soon as possible – preferably today.
There’s no doubt about it: picking the right lead magnet is tricky work. But when you get it right, the results will make your efforts worthwhile. We’ll help you better understand the basics of creating lead magnets, who should be using them, and what kinds of lead magnets you should try.
Here’s a common mistake I see marketers make when promoting their lead magnets:
They think that since they created an eBook or a content upgrade to generate leads from the site, then, naturally, they resort to only promoting it there.
They create relevant calls to action, build landing pages, and use a multitude of strategies to drive traffic to them.
But in the process, they greatly miss out on many incredible (and simple) lead generation opportunities.
So, in this post, I decided to discuss why you absolutely must promote lead magnets outside of your site.
And then, show you a couple of simple opportunities to do so.
Ready? Then let’s do it.
Lead nurturing is so tricky, isn’t it?
After all, it’s relatively easy to get someone onto the email list. But how do you engage them, and ensure that they move deeper into your sales funnel?
That’s exactly what I’m going to help you with today.
I’ll show you what types of calls to action to create within your lead magnets to nurture your leads and move them deeper into your funnel.
Intrigued? Let’s take it from the top then.
Let’s face it – the success of your lead magnet (and your entire lead generation efforts) greatly depends on whether visitors can notice your calls to action.
After all, it doesn’t matter how great your ebook might be or what useful information you’ve packed into it…
… it will still fail miserably if no one spots, and acts on its call to action.
And in this post, I’m going to help you overcome just that.
I’ll show you 3 super-simple ways to ensure your lead magnet call to action will truly stand out on a page. And what’s great about them is that they don’t require any hard work or special skills to implement.
Intrigued what they are? Then let’s get cracking.
You may not have realized it yet, but your lead magnet design affects its conversions too.
In fact, whether someone will want to engage with your company after reading your eBook or content upgrade will largely depend on the information it contains BUT ALSO, on how you’ve presented it.
So far, I’ve shown you various strategies to improve your lead magnet’s content, drive more traffic to it, and boost its downloads.
I think it’s about time we look at how you could make your lead magnet more visually appealing.
So, in this post, I’ll show you a couple of design tricks that will help you boost your lead magnet’s engagement.
Intrigued what they are? Then all you need to do is keep on reading.
Someone who comes to your site multiple times is more likely to buy than someone who’s there for the first time, right? Wrong, wrong and wrong.
Oh let’s face it – seeing the number of email unsubscribes going up every week is so freaking scary, isn’t it?
After all, you’ve worked so hard to get visitors to sign up and engage with your brand.
And now you’re watching them abandon your list.
But what’s even worse, you feel hopeless, having no idea why they go (and most importantly, whether you could actually prevent them from unsubscribing).
Luckily, that’s what I’m going to help you overcome in this post.
I’ll show you 4 most common reasons why leads unsubscribe from your list, and then, tell you how to stop them.
But first, let’s see if you really have a problem…
In theory, lead generation seems so simple, doesn’t it?
You create a lead magnet, add a lead capture form to your site, then promote the hell out of it and BAM! Your list begins to grow.
It’s just that, when you actually try it, you quickly realize that getting any meaningful results isn’t that easy, right?
But I can assure you, often, the lack of signups is down to simple mistakes you’ve made along the way.
And so, in this post, I decided to show you 5 lead generation mistakes that even some seasoned pros make every day. I’ll also point you strategies that would help you fix them and boost your email signups.
Intrigued? Then let’s get right to it.