Chances are, you already have a lead magnet or two in use on your website. Over the past few months, you’ve used your lead magnet to gain a decent number of new subscribers but now you’ve noticed something troubling— your rate of sign-ups is decreasing. Your lead magnet doesn’t seem to produce the same amount of attraction as it once did. Uh-oh. What should you do now with your old lead magnet?
You’ve put blood, sweat, and tears into developing a valuable lead magnet for your audience and it worked! You successfully created a lead magnet that’s in-demand and useful. That’s a great accomplishment. But what next?
In this post, we’ll discuss what you should do now that you’ve built a helpful lead magnet. If you’d like to extract every last drop of juice from your successful lead magnet, keep on reading.
Understanding your customer and creating content that is perfectly suited to answer their needs and questions is at the root of successful content marketing, whether in the form of blog posts, videos, podcasts, lead magnets, or some other form of content.
To understand the connection between understanding your customer and great content, we first need to understand what customer insights are.
Bringing in an audience for articles you’ve published months or even years ago is tricky business, even for well-established blogs. There are plenty of tips out there for driving traffic to old posts whether by promoting evergreen content via social media or by repurposing old articles into new blog posts, but there’s one thing that people often overlook: lead magnets.
Traditionally, lead magnets are seen as the destination, not as the referrer. That means that you drive traffic to the lead magnet without the expectation that the lead magnet will, in turn, drive traffic to any additional content.
We don’t believe that’s the only way to benefit from lead magnets and we’re going to explain why.
Writing amazing content isn’t worth much if you don’t know who is reading it, why they’re interested, or whether or not you’ve hit the mark.
To answer these questions you need to work to get a better handle on who is reading your content. Only then will you be able to respond to those insights and create blog posts, articles, infographics, and lead magnets that really resonate with your audience.
To start, let’s dive into some of the best tools you can use to better understand your readers.
Creating a successful lead magnet is about more than just coming up with the perfect idea, pulling from your old blog posts, and sharing it with your readers. It’s also about design. Unfortunately, that’s easier said than done, as many of us are not professional designers. To help you avoid some of the more common design mistakes when it comes to creating lead magnets, we’ve got some very helpful tips for you.
Having a well-defined lead magnet strategy is essential if you want to see long-term results from your content creation efforts. Here’s what you need to know:
Picking the right topic for your lead magnets isn’t easy. You don’t want to pour your heart and soul — or, more importantly, your time and money — into a lead magnet only to have no one even click on it.
Of course, you could look for inspiration elsewhere, but that’s only going to get you so far. After all, you can’t just rip off someone else’s idea.
At the end of the day, picking topics for your lead magnets is all about conversion and the potential conversion rate that every lead magnet topic has.
We’re committed to making sure you’re prepared to generate new leads using content marketing. We don’t want you to be stuck in the 70% of marketers who are ineffective at using content marketing, per Hubspot’s latest statistics.
To start, we want to help you get your head around lead magnets, why they’re important, who should be using them, and how to get started with lead magnets as soon as possible – preferably today.
There’s no doubt about it: picking the right lead magnet is tricky work. But when you get it right, the results will make your efforts worthwhile. We’ll help you better understand the basics of creating lead magnets, who should be using them, and what kinds of lead magnets you should try.