Understanding your customer and creating content that is perfectly suited to answer their needs and questions is at the root of successful content marketing, whether in the form of blog posts, videos, podcasts, lead magnets, or some other form of content.
To understand the connection between understanding your customer and great content, we first need to understand what customer insights are.
Bringing in an audience for articles you’ve published months or even years ago is tricky business, even for well-established blogs. There are plenty of tips out there for driving traffic to old posts whether by promoting evergreen content via social media or by repurposing old articles into new blog posts, but there’s one thing that people often overlook: lead magnets.
Traditionally, lead magnets are seen as the destination, not as the referrer. That means that you drive traffic to the lead magnet without the expectation that the lead magnet will, in turn, drive traffic to any additional content.
We don’t believe that’s the only way to benefit from lead magnets and we’re going to explain why.
Writing amazing content isn’t worth much if you don’t know who is reading it, why they’re interested, or whether or not you’ve hit the mark.
To answer these questions you need to work to get a better handle on who is reading your content. Only then will you be able to respond to those insights and create blog posts, articles, infographics, and lead magnets that really resonate with your audience.
To start, let’s dive into some of the best tools you can use to better understand your readers.
Creating a successful lead magnet is about more than just coming up with the perfect idea, pulling from your old blog posts, and sharing it with your readers. It’s also about design. Unfortunately, that’s easier said than done, as many of us are not professional designers. To help you avoid some of the more common design mistakes when it comes to creating lead magnets, we’ve got some very helpful tips for you.
Having a well-defined lead magnet strategy is essential if you want to see long-term results from your content creation efforts. Here’s what you need to know:
Picking the right topic for your lead magnets isn’t easy. You don’t want to pour your heart and soul — or, more importantly, your time and money — into a lead magnet only to have no one even click on it.
Of course, you could look for inspiration elsewhere, but that’s only going to get you so far. After all, you can’t just rip off someone else’s idea.
At the end of the day, picking topics for your lead magnets is all about conversion and the potential conversion rate that every lead magnet topic has.
We’re committed to making sure you’re prepared to generate new leads using content marketing. We don’t want you to be stuck in the 70% of marketers who are ineffective at using content marketing, per Hubspot’s latest statistics.
To start, we want to help you get your head around lead magnets, why they’re important, who should be using them, and how to get started with lead magnets as soon as possible – preferably today.
There’s no doubt about it: picking the right lead magnet is tricky work. But when you get it right, the results will make your efforts worthwhile. We’ll help you better understand the basics of creating lead magnets, who should be using them, and what kinds of lead magnets you should try.
Here’s a common mistake I see marketers make when promoting their lead magnets:
They think that since they created an eBook or a content upgrade to generate leads from the site, then, naturally, they resort to only promoting it there.
They create relevant calls to action, build landing pages, and use a multitude of strategies to drive traffic to them.
But in the process, they greatly miss out on many incredible (and simple) lead generation opportunities.
So, in this post, I decided to discuss why you absolutely must promote lead magnets outside of your site.
And then, show you a couple of simple opportunities to do so.
Ready? Then let’s do it.
Lead nurturing is so tricky, isn’t it?
After all, it’s relatively easy to get someone onto the email list. But how do you engage them, and ensure that they move deeper into your sales funnel?
That’s exactly what I’m going to help you with today.
I’ll show you what types of calls to action to create within your lead magnets to nurture your leads and move them deeper into your funnel.
Intrigued? Let’s take it from the top then.