What’s the easiest, quickest, and most effective way to reach your target audience?
If you answered “content marketing,” you’re right. Content marketing is a time-tested marketing method used to deliver relevant and engaging content to a specific audience. The goal of content marketing is to develop a relationship with prospective customers in the hopes of eventually converting them into actual customers.
According to the Content Marketing Institute, content marketing generates over 3x as many leads as outbound marketing and it costs 62% less.
(you can find more handy marketing stats here)
But content marketing isn’t just for lead generation. You can and should use content marketing to maintain a relationship with your current customers so that they continue to buy from you and also tell others about your product.
Unlike traditional ads, content marketing is not focused on the quick sale. It’s about delivering value, educating the audience, and building trust.
If you’ve never created a content marketing strategy before, you may feel intimidated. Where do you begin? What do you include? How much will it cost? How long will it take?
You’ll begin with this post. Below, we’ll discuss everything you need to create a content marketing strategy for free. If you have one afternoon, you can create a simple strategy from scratch.
Let’s get started.
What’s more important than getting new customers? Keeping them.
Did you know that it costs five to seven times more to acquire new customers than it does to retain them? And did you also know that repeat customers are more likely to return with every purchase? This study found that after one purchase, a customer has a 27% chance of returning. However, after three purchases, a customer has a 54% chance of returning. Instead of putting all of your energy into getting new customers, it’s more profitable to keep your current customers happy.
So, how do you do that? In this post, we’ll discuss simple strategies that any business owner can use to improve their retention rates. Let’s get started.
Created a helpful, usable lead magnet? Check!
Now, it’s time to advertise your lead magnet so that your target audience will see it. But where?
You have a ton of choices. You can advertise your lead magnet on your website. You can advertise it on social media or your email signature or guest post or business card.
But perhaps the most important place to advertise your lead magnet is via search engines, like Google or Bing. And by advertise, I don’t mean pay for promotion. I’m talking about good ‘ole fashioned search engine optimization (SEO) strategies where you tweak your lead magnet to improve its visibility on the search engines.
So, let’s discuss exactly how to make an SEO-friendly lead magnet.
You’re on board with the idea of creating a lead magnet to attract prospective customers and grow your email list. But the only problem is that you don’t have the time to create an elaborate lead magnet.
Here’s the good news: You don’t need a lot of time. If you have a few hours to spare this afternoon or the next, you can create a valuable and attractive lead magnet. One with quality content and professionally designed packaging.
Actually, a few hours may be overplaying it. If you hustle, you can create most of these lead magnets in less than an hour.
Intrigued? Let’s take a look at 6 lead magnet ideas that are simple to create when you’re short on time.
Visitors land on your page but they don’t convert into customers. Well, to be honest, most visitors don’t become customers right away. But they can become leads, i.e. potential customers. You’ve got them on your website. That’s the good news. The next step is not to get them to buy, but to get them to trust you. You’ll do that by discovering who your visitors are, understanding what they want, and guiding them down the path to purchase.
In this post, we’ll help you improve your conversion rates with simple strategies that can be implemented right away.
So you’ve created a lead magnet, now what?
Now, it’s time to incorporate your lead magnet into your paid ad campaign.
You are paying for ads, right? If not, seriously consider it. While it is possible for your prospective customers to find your business organically (i.e. without the boost of paid advertisements), it’s getting more difficult.
You’ve heard that the money’s in the list, so you’ve created an email list. Now what?
Now, it’s time to segment. Segmenting will help you build lasting relationships with your leads and convert them into customers. And, if your email list also contains some of your customers, segmenting will help you retain those customers and even convert them into referral sources to grow your business.
But what the heck is segmenting? And what’s the easiest way to segment if you’re a complete beginner with no clue about email marketing?
This post will help you segment your email list to benefit both you and your subscribers.
Thanks to your awesome lead magnet, you’ve won over a new subscriber. Now, what?
In this post, we’ll discuss how to build a relationship with your new subscriber after delivering the lead magnet. Not only is it important to start engaging them right away, but it’s also crucial that you send useful content on a consistent basis. This post will help you create an email marketing strategy that makes it easy for you to serve your new subscriber while also slowly but surely converting them into a customer.
For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact.
Your customer personas can focus your messaging, guide your marketing, and improve your product.
But what exactly is a customer persona and what’s the easiest way to create one?
In this guide, we’ll discuss everything you should know about creating customer personas. Let’s get started.