How to Improve Your Visitor-to-Lead Conversion Rates

Visitor-to-Lead Conversion Rates
Posted on by Kevin McGrath

Visitors land on your page but they don’t convert into customers. Well, to be honest, most visitors don’t become customers right away. But they can become leads, i.e. potential customers. You’ve got them on your website. That’s the good news. The next step is not to get them to buy, but to get them to trust you. You’ll do that by discovering who your visitors are, understanding what they want, and guiding them down the path to purchase.

In this post, we’ll help you improve your conversion rates with simple strategies that can be implemented right away.

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The Beginner’s Guide to Segmenting an Email List

Segment Your Email List
Posted on by Kevin McGrath

You’ve heard that the money’s in the list, so you’ve created an email list. Now what?

Now, it’s time to segment. Segmenting will help you build lasting relationships with your leads and convert them into customers. And, if your email list also contains some of your customers, segmenting will help you retain those customers and even convert them into referral sources to grow your business.

But what the heck is segmenting? And what’s the easiest way to segment if you’re a complete beginner with no clue about email marketing?

This post will help you segment your email list to benefit both you and your subscribers.

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How to Engage Your New Email Subscriber

Engaging Your New Email Subscriber
Posted on by Kevin McGrath

Thanks to your awesome lead magnet, you’ve won over a new subscriber. Now, what?

In this post, we’ll discuss how to build a relationship with your new subscriber after delivering the lead magnet. Not only is it important to start engaging them right away, but it’s also crucial that you send useful content on a consistent basis. This post will help you create an email marketing strategy that makes it easy for you to serve your new subscriber while also slowly but surely converting them into a customer.

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7 Advanced Email Marketing Tips You Must Try

Posted on by Kevin McGrath

Advanced email marketing tips

You already know the basics of email marketing.

You have an email marketing service provider, such as MailChimp or ConvertKit. You’ve started building up your email list with the help of your lead magnet. You’ve even sent out a few email newsletters.

But you can’t escape the feeling that you could be doing more with your email list.

You’ve heard that the money’s in the list, but nothing’s happening yet. Your list isn’t generating any sales. In fact, only a small percentage of your subscribers are opening your emails. And of that percentage, an even smaller number of subscribers are following your calls to action (i.e. clicking on the links in your email).

Is there a way to increase email opens and click-throughs? You bet. In this post, we’ll discuss how to improve your email marketing strategy so that you engage more of your subscribers. Let’s get started.

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How to Create Customer Personas From Scratch

Create customer personas
Posted on by Kevin McGrath

For your business to succeed, you must deeply understand your customers. The best way to do that is to create a customer persona — several, in fact.

Your customer personas can focus your messaging, guide your marketing, and improve your product.

But what exactly is a customer persona and what’s the easiest way to create one?

In this guide, we’ll discuss everything you should know about creating customer personas. Let’s get started.

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How to Write a Case Study Lead Magnet That Wows and Converts

Case study lead magnet
Posted on by Kevin McGrath

Case studies have a reputation for being boring and, let’s be honest, that reputation sticks because it’s true. Most case studies are dreadfully dull.

But your case study doesn’t have to be.

Case studies have the power to convert prospects into customers in just under 1,000 words. They can be persuasive marketing tools that help the unsure see the value of your product.

But there’s a reason why most case studies are boring.

Writing an interesting, relevant, and lead-converting case study can be difficult if you’re not sure what to say or how to say it.

In this post, we’ll discuss the most important elements to include in your case study. Let’s get started.

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Improve Your Lead Magnet’s Landing Page Copy With These Tips

Landing Page Copy
Posted on by Kevin McGrath

Your landing page copy (i.e. the written content on the page) is what will sell or sink your lead magnet offer. You can have a lovely page design, spellbinding images, or an impressive lead magnet offer. However, if you choose the wrong words on your landing page, you won’t convert visitors into email subscribers. You’ll actually scare them away.

Great copy can inspire confidence. A first-timer visitor who arrives on your lead magnet’s landing page may be hesitant to trade their email address for your free offer. But with just a few persuasive words, you can earn the visitor’s trust.

Would you like to write like a marketing pro? Keep reading. In this post, we’ll help you improve your copywriting game in 8 simple tips.

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What to Do Immediately After Someone Signs Up for Your Lead Magnet

Nurture your new email subscriber
Posted on by Kevin McGrath

One of the best feelings in the world is realizing that someone has signed up for your lead magnet. It’s right up there with going to Disneyland or getting a tax refund. When someone signs up to receive your lead magnet, it validates all of the hard work that you’ve put into thinking up and creating this freebie. You can take satisfaction in knowing that your lead magnet will help someone solve a problem.

But that’s not your only payoff. A new signup also means that your email subscriber list has grown by one. That’s one more potential customer to nurture. Offering a lead magnet is just the beginning of your relationship with your prospective customers. In this post, we’ll discuss what to do immediately after someone signs up to receive a free digital resource from you. Let’s get started.

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