What’s in Your Marketing Toolkit?
Every profession has its tools: plumbers need excellent pliers, chefs need killer knives (no pun intended), and marketers need … Well, what DO we need?
Cozy Autumn eBooks: Four Brand New Color Palettes to Warm You Up
Color is important. Almost 90% of snap judgments made about products are based on color alone. It’s true.
10 Ways to Use an eBook to Explain Your Offering
Information is a hot product!
If you can easily present the how, why, where and what of your brand or product to prospectives and customers, they’re half-way to becoming a buyer, or even better, a repeat buyer.
How to Recycle and Reuse Content
As marketers we work hard to create every single piece of content. But do you ever feel like a particular piece didn’t perform as well as it ought to? Or it might even have done so well the first time around that it deserves another run out? If so then this handy infographic will show you how to recycle and reuse content.
Free eBook Templates for you to Customize
eBooks are great but let’s be honest, they can be a little bit text-heavy. With that in mind you should be extra careful to make sure that the design of your book compliments the content and helps to keep a reader engaged. That’s why we’re giving away 5 free eBook templates for you to customize.
What is a Content Marketing eBook?
To most people, an eBook is something you download to read while relaxing on a beach. But for marketers an eBook is an opportunity to give detailed insight on an area of expertise, enhance their reputation and most importantly to generate new leads.
Use The Beacon Plugin for WordPress to Create a Content Marketing eBook
Finally! With the Beacon plugin you can now use Wordpress to create a content marketing eBook that looks great and helps you to grow your mailing list.
This is the first official product integration that we have launched. Since most of our users are already working with WordPress we thought this was the perfect opportunity to combine the Beacon functionality with the power of the WordPress platform.
Watch the video to see how it works:
Recycle Content
The plugin allows you to convert popular blog posts into a beautiful, interactive eBook in just a few seconds. It’s a great way to get renewed value out of legacy content that might be buried beneath more recent posts.
Generate New Leads
No WordPress site is complete without a widget to capture email addresses. Since visitors are more likely to subscribe to your list if you offer them an incentive, your newly generated eBook is the perfect way to encourage those sign ups.
Install the Plugin
If you want to give this free plugin a try you can grab it from the WordPress Plugin Directory
5 Ways You Can Use Beacon To Spice Up Your Content Marketing
A diverse range of content formats helps to set you apart from the competition and can surprise and delight customers in equal measures. Take a look at these 5 ideas for breathing new life into your customer communications with Beacon.
Content Marketing for Hotels
Summer is here and with it comes the hotel industry’s busiest time of the year. We put together this content marketing for hotels action plan to help your marketing department create amazing content this summer. The guide includes content marketing ideas, recommended content marketing tools and actionable goals for you to work towards.
How to Get Fast Content Marketing Results
Professional marketers know the benefits of content marketing. But for new companies content marketing can sometimes feel like an impossible mountain to climb. We spoke to Clare Medland, founder of Rolltack who managed to get some fast content marketing results which led to an order from Amazon.