I bet this sounds soooo familiar…

You finally decide to create a lead magnet to position your business as thought leaders, and of course, get more leads.

Excited to get started you rush to the computer, launch Word and… immediately blank out.

You know you have to seduce readers right from the start. But you have no idea how to do it.

You fear that no matter what you write, it won’t be enough to hold their attention.

I think we can both agree; it’s not the ideal situation to be in.

Luckily, writing lead magnet introductions isn’t as difficult as it seems.

And in this post, I’ll show you 4 different formulas for opening an eBook, checklist or any other lead magnet with a punch. And that’s even if you’re not a writer.

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Here at Beacon we’re all about working smart and saving time wherever possible. If you’re anything like us then you already know the value of e-books, and of blogging. You know digital marketing is about engaging the right audience, at the right time, with the right content. But… you may also struggle with creating engaging blog posts.

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