Here at Beacon we’re all about working smart and saving time wherever possible. If you’re anything like us then you already know the value of e-books, and of blogging. You know digital marketing is about engaging the right audience, at the right time, with the right content. But… you may also struggle with creating engaging blog posts.
A lead is where it all begins. The right amount and the right type of leads means success. No leads equals no business. You’ve heard that eBooks generate leads, but what exactly does that mean?
Do you ever feel like some marketers have the edge on you? You’re working at 110%, you’re hitting your targets, but there’s something missing. If you can’t move from meeting goals to exceeding them, it’s because you don’t know these secrets. Prepare to move to the next level…
Sometimes it seems like everyone thinks they’re a marketing expert these days. That said, it doesn’t take long to work out who’s the real deal, and who you need to remove from your news feed. It’s clear that one of the strongest and most knowledgeable voices out there is the HubSpot blog, where HubSpot marketing pros share insight, digest research to make it legible to us lay folk, with a bit of comedy thrown in for good measure. It’s not exaggerating to say the guys and girls at HubSpot have made a real difference to the way we do our jobs.
Marketing is full of buzzwords, so it can be hard to tell the difference between a trend and the real thing. This article will give you the lowdown on one of the most popular kids on the block: inbound marketing.
Every profession has its tools: plumbers need excellent pliers, chefs need killer knives (no pun intended), and marketers need … Well, what DO we need?
Color is important. Almost 90% of snap judgments made about products are based on color alone. It’s true.
Information is a hot product!
If you can easily present the how, why, where and what of your brand or product to prospectives and customers, they’re half-way to becoming a buyer, or even better, a repeat buyer.
As marketers we work hard to create every single piece of content. But do you ever feel like a particular piece didn’t perform as well as it ought to? Or it might even have done so well the first time around that it deserves another run out? If so then this handy infographic will show you how to recycle and reuse content.
eBooks are great but let’s be honest, they can be a little bit text-heavy. With that in mind you should be extra careful to make sure that the design of your book compliments the content and helps to keep a reader engaged. That’s why we’re giving away 5 free eBook templates for you to customize.