How to Write a Lead Magnet Introduction Guaranteed to Seduce Your Readers

lead magnet introduction

I bet this sounds soooo familiar…

You finally decide to create a lead magnet to position your business as thought leaders, and of course, get more leads.

Excited to get started you rush to the computer, launch Word and… immediately blank out.

You know you have to seduce readers right from the start. But you have no idea how to do it.

You fear that no matter what you write, it won’t be enough to hold their attention.

I think we can both agree; it’s not the ideal situation to be in.

Luckily, writing lead magnet introductions isn’t as difficult as it seems.

And in this post, I’ll show you 4 different formulas for opening an eBook, checklist or any other lead magnet with a punch. And that’s even if you’re not a writer.

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10 Things We Learned from HubSpot in 2015

Sometimes it seems like everyone thinks they’re a marketing expert these days. That said, it doesn’t take long to work out who’s the real deal, and who you need to remove from your news feed. It’s clear that one of the strongest and most knowledgeable voices out there is the HubSpot blog, where HubSpot marketing pros share insight, digest research to make it legible to us lay folk, with a bit of comedy thrown in for good measure. It’s not exaggerating to say the guys and girls at HubSpot have made a real difference to the way we do our jobs.

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