Is it possible to create a content marketing eBook without spending weeks researching, writing and designing? Here at Beacon we’re big fans of the content recycling method for creating a professional lead magnet. So we set ourselves a 90 seconds challenge.
To most people, an eBook is something you download to read while relaxing on a beach. But for marketers an eBook is an opportunity to give detailed insight on an area of expertise, enhance their reputation and most importantly to generate new leads.
You’ve heard the phrase “never judge a book by its cover” but when it comes to marketing eBooks the opposite is true. There’s no shortage of marketing content out there so if you’re going to stand out from the crowd then the cover page of your eBook better get people’s attention.
In this short video (less than 2 minutes!) I’ll show you how to create a stunning cover page without using a complicated design package too!
It’s no secret that we think eBooks are a great opportunity to combine and repurpose old blog posts. But if you want to reward loyal readers then it’s a good idea to sprinkle some new content in there too.
There’s a couple of ways that you can do that without spending weeks writing additional content. Quotes from 3rd party sources for example are a great way to curate other people’s content to supplement your own.
In this tutorial I will show you how you can use Beacon’s news pages to mix in different types of content with your own.
Finally! With the Beacon plugin you can now use Wordpress to create a content marketing eBook that looks great and helps you to grow your mailing list.
This is the first official product integration that we have launched. Since most of our users are already working with WordPress we thought this was the perfect opportunity to combine the Beacon functionality with the power of the WordPress platform.
Watch the video to see how it works:
The plugin allows you to convert popular blog posts into a beautiful, interactive eBook in just a few seconds. It’s a great way to get renewed value out of legacy content that might be buried beneath more recent posts.
Generate New Leads
No WordPress site is complete without a widget to capture email addresses. Since visitors are more likely to subscribe to your list if you offer them an incentive, your newly generated eBook is the perfect way to encourage those sign ups.
A diverse range of content formats helps to set you apart from the competition and can surprise and delight customers in equal measures. Take a look at these 5 ideas for breathing new life into your customer communications with Beacon.
Summer is here and with it comes the hotel industry’s busiest time of the year. We put together this content marketing for hotels action plan to help your marketing department create amazing content this summer. The guide includes content marketing ideas, recommended content marketing tools and actionable goals for you to work towards.
Professional marketers know the benefits of content marketing. But for new companies content marketing can sometimes feel like an impossible mountain to climb. We spoke to Clare Medland, founder of Rolltack who managed to get some fast content marketing results which led to an order from Amazon.