Tell me, doesn’t it make you feel a little bit envious?
Your competitor pushes out a new eBook, and suddenly everyone’s talking about it.
People share it online, convince others to read it, and praise it on their websites too…
All while you’re hoping for at least a trickle of Google traffic to generate leads.
But did you know that this virality doesn’t happen by itself? Often it’s carefully designed into the lead magnet.
And this means that you could achieve the same effect by following some simple steps.
In this post, I’ll show you exactly how to do that – create lead magnets your visitors will want to talk about.
Let’s not waste any more time then.
Oh, I bet you know the feeling so well…
You created a great lead magnet. Put together some killer advice, wrote a seducing introduction, and topped it up with a call to action your leads won’t be able to ignore.
And now you’re stuck.
The finished eBook or a checklist sits on a screen right in front of you. And you’re wondering what to do next.
Creating it was easy. But now you face the real challenge – getting it in front of your target audience.
And that’s exactly what I’m going to help you with today.
I bet this sounds soooo familiar…
You finally decide to create a lead magnet to position your business as thought leaders, and of course, get more leads.
Excited to get started you rush to the computer, launch Word and… immediately blank out.
You know you have to seduce readers right from the start. But you have no idea how to do it.
You fear that no matter what you write, it won’t be enough to hold their attention.
I think we can both agree; it’s not the ideal situation to be in.
Luckily, writing lead magnet introductions isn’t as difficult as it seems.
And in this post, I’ll show you 4 different formulas for opening an eBook, checklist or any other lead magnet with a punch. And that’s even if you’re not a writer.
Do you find that you spend a lot of time on the more mundane side of business? Administrative tasks and answering routine enquiries do need attention, but are ultimately stopping you from addressing more lucrative tasks. There is a way to focus on the 20% of tasks that will take your business to the next level.
Here at Beacon we’re all about working smart and saving time wherever possible. If you’re anything like us then you already know the value of e-books, and of blogging. You know digital marketing is about engaging the right audience, at the right time, with the right content. But… you may also struggle with creating engaging blog posts.
A lead is where it all begins. The right amount and the right type of leads means success. No leads equals no business. You’ve heard that eBooks generate leads, but what exactly does that mean?
Do you ever feel like some marketers have the edge on you? You’re working at 110%, you’re hitting your targets, but there’s something missing. If you can’t move from meeting goals to exceeding them, it’s because you don’t know these secrets. Prepare to move to the next level…