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Choosing A Lead Magnet Format

Beacon helps you to create 5 different types of lead magnet:

1. eBook

An eBook is a longer resource that gives a comprehensive insight into a particular topic.

eBooks are one of the most popular lead magnets because they help you to show the depth of your knowledge and go into the level of detail that would be too much for a standard blog post.

eBook example >

2. Resource Guide

A Resource Guide is a collection of recommended items that the reader can purchase in order to achieve a better result. These recommended items could be anything. From books to apps, websites or even physical products.

Resource Guide example >

3. Checklist

A Checklist is a series of actionable tasks that help the reader to implement a particular strategy.

Checklist example >

4. Workbook

A Workbook is a teaching resource that you can use to help your readers work through a particular activity. Workbooks are more interactive than the average lead magnet because you will give your readers a series of tasks or questions and have them answer them in the space you have given.

Workbook example >

5. Email Templates

If you are giving your readers a sample of content that they should send as an email then the Email Templates format is perfect. This lead magnet will clearly show what subject line to use and what to write in the body of the email.

Email Templates example >

6. Video Lookbook

A lookbook is a collection of visual samples which are usually curated from third party sources. Sometimes all people need is a little inspiration and best practice examples from your industry can help to inspire and motivate your audience.

Video Lookbook example >

Whichever format you choose will include some helper content to get you started. You can replace this helper content with your own.

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