Someone who comes to your site multiple times is more likely to buy than someone who’s there for the first time, right? Wrong, wrong and wrong.
Look: If you’re publishing a longer lead magnet, like an eBook or whitepaper, for instance, or want to prequalify your leads, then you need a landing page. A banner under the post won’t allow you to include all the necessary information, and squeeze a full lead capture form at the same time. Well, at least […]
As part of our #OpenBlog series we asked SEO expert Barry Adams to grade our blog for search engine visibility. We wanted to make his findings public so that other bloggers could learn from our mistakes. This is his report.
Marketing is full of buzzwords, so it can be hard to tell the difference between a trend and the real thing. This article will give you the lowdown on one of the most popular kids on the block: inbound marketing.
Information is a hot product! If you can easily present the how, why, where and what of your brand or product to prospectives and customers, they’re half-way to becoming a buyer, or even better, a repeat buyer.