Marketing is full of buzzwords, so it can be hard to tell the difference between a trend and the real thing. This article will give you the lowdown on one of the most popular kids on the block: inbound marketing.
Information is a hot product! If you can easily present the how, why, where and what of your brand or product to prospectives and customers, they’re half-way to becoming a buyer, or even better, a repeat buyer.
As marketers we work hard to create every single piece of content. But do you ever feel like a particular piece didn’t perform as well as it ought to? Or it might even have done so well the first time around that it deserves another run out? If so then this handy infographic will show you how to recycle […]
eBooks are great but let’s be honest, they can be a little bit text-heavy. With that in mind you should be extra careful to make sure that the design of your book compliments the content and helps to keep a reader engaged. That’s why we’re giving away 5 free eBook templates for you to customize.
Is it possible to create a content marketing eBook without spending weeks researching, writing and designing? Here at Beacon we’re big fans of the content recycling method for creating a professional lead magnet. So we set ourselves a 90 seconds challenge.