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Introduction to Lead Capture

Once your lead magnet is created you can use it to start collecting email addresses on your website.

First, navigate to the Lead Capture dashboard

And create a new opt-in form:

Each Lead Capture Form will reward people with a resource when they enter their contact details.

This resource can be a lead magnet that you have created in Beacon or a file uploaded from your computer.

Choose which option you prefer:

If you choose to use a Beacon resource you can select it by clicking on ‘select’

Next, choose a format for your form:

Not sure which format to choose? Learn the differences between each lead capture format.

Then select any of the templates by clicking on it:

You then have the opportunity to customise your lead capture form in the editor:

There are various different stages within the lead capture process. You can access each one of these stages via the top menu:

And you can edit the individual elements with the left-hand menu:

Once you have made all the necessary customisations you should navigate to the publish section:

The publish instructions will vary depending on the lead capture format that you chose. In this example you should copy the code shown:

And paste it on your website:

You can find more information about embedding lead capture forms on your website in this video:


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