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Every business needs conversions. Whether you’re a marketer for a small brick-and-mortar store or a multinational brand, driving conversions remains one of your primary measures of success.
Unless you’ve been hiding under a rock you’ll know that social media is one of the best channels for audience growth and that’s particularly true when it comes to promoting your lead magnets.
In theory, lead generation seems so simple, doesn’t it? You create a lead magnet, add a lead capture form to your site, then promote the hell out of it and BAM! Your list begins to grow. It’s just that, when you actually try it, you quickly realize that getting any meaningful results isn’t that easy, right? But […]
I’m sure you’ll agree with me on this: Writing the welcome email you’ll send to every new subscriber is so intimidating. You want to reassure them they’ve made the right choice by signing up, kick start your new relationship, and get them to wait for your future emails too. But you have no idea where to begin […]