You may not have realized it yet, but your lead magnet design affects its conversions too. In fact, whether someone will want to engage with your company after reading your eBook or content upgrade will largely depend on the information it contains BUT ALSO, on how you’ve presented it. So far, I’ve shown you various strategies […]
Look: If you’re publishing a longer lead magnet, like an eBook or whitepaper, for instance, or want to prequalify your leads, then you need a landing page. A banner under the post won’t allow you to include all the necessary information, and squeeze a full lead capture form at the same time. Well, at least […]
Oh, I bet you know the feeling so well… You created a great lead magnet. Put together some killer advice, wrote a seducing introduction, and topped it up with a call to action your leads won’t be able to ignore. And now you’re stuck. The finished eBook or a checklist sits on a screen right […]
I bet this sounds soooo familiar… You finally decide to create a lead magnet to position your business as thought leaders, and of course, get more leads. Excited to get started you rush to the computer, launch Word and… immediately blank out. You know you have to seduce readers right from the start. But you […]
This guest post by Sue-Ann Bubacz is the second in a series of four where we ask one of our customers to document how they use Beacon in a marketing campaign. Read the first post here.
This guest post by Sue-Ann Bubacz is the first in a series of 4 where we ask one of our customers to document how they use Beacon in a marketing campaign.
Here at Beacon we’re all about working smart and saving time wherever possible. If you’re anything like us then you already know the value of e-books, and of blogging. You know digital marketing is about engaging the right audience, at the right time, with the right content. But… you may also struggle with creating engaging […]
A lead is where it all begins. The right amount and the right type of leads means success. No leads equals no business. You’ve heard that eBooks generate leads, but what exactly does that mean?
Color is important. Almost 90% of snap judgments made about products are based on color alone. It’s true.
Information is a hot product! If you can easily present the how, why, where and what of your brand or product to prospectives and customers, they’re half-way to becoming a buyer, or even better, a repeat buyer.