If you’re publishing a longer lead magnet, like an eBook or whitepaper, for instance, or want to prequalify your leads, then you need a landing page.
A banner under the post won’t allow you to include all the necessary information, and squeeze a full lead capture form at the same time.
Well, at least not without making it ridiculously long.
But once you set that landing page up, you’re facing a much bigger problem – driving traffic to it.
SEO is a great channel. But it takes time to yield results.
And realistically, to generate leads, you’ll need more visitors than calls to action on your site can deliver.
So what are your other options?
That’s exactly what I’m going to show you in this post.
You’ll learn 5 strategies to quickly boost your lead magnet’s landing page traffic, and do it within the next two weeks or less.
Intrigued? Let’s not waste any more time then.
Strategy #1. Use Your Email Newsletter to Remind Your Audience About It
I’m sure you know this already:
The best way to promote a lead magnet is to tell your current subscribers about it.
And I’ve outlined my arguments for doing that in my previous post here on Beacon.
But did you know that EVERY email newsletter you send, even if it’s just a new content notification, offers an opportunity to drive people to your landing page?
Here, let me explain:
Remember when you sent that email announcing the lead magnet, you got some initial traffic, right?
But I bet that the majority of your list ignored the message, didn’t they?
But that’s OK. Some of them were simply too busy to pay attention.
Others didn’t find your subject line relevant to them and so, skipped the message altogether.
And some of your recipients probably didn’t need the information back then.
But that doesn’t mean they’re not interested in it.
In fact, I can guarantee you that most of them would eventually click on the link and visit the page…providing you keep telling them again about it.
That’s why you should include a link to it in every (or if you send more than one newsletter a week, every other email).
Here are a couple of ideas how to do it:
- Include a reminder in the P.S. at the bottom of the email.
- Place a contextual link within the email’s copy.
- If you’re using graphics in the email, include a visual banner acting as a secondary call to action.
This way, when a person is tuned into that knowledge, they’ll know where to find it.
Strategy #2. Publish a Killer Guest Post on the Top Industry Site
Guest blogging is a great way to promote a brand, and yes, drive traffic to the website.
And you could use this strategy to tell a highly-targeted audience about your lead magnet.
To make guest blogging work for you, you need to do two things:
Find the right website that offers the highest opportunity for exposure.
This is where many marketers go wrong. They pick sites they follow (or ones they THINK their audience visits).
In truth, though, your best leads might be reading completely different sites.
So, instead of guessing where to guest post, ask your audience directly.
Use sites like Quora or Reddit to find out what websites your target audience would recommend (suggesting, these would be the ones they read themselves).
And then, once you know what sites to approach, you need to write content that:
- Relates to the same problem your lead magnet helps to overcome, and
- Beats anything the site has published before.
This way, you’ll ensure that you position yourself in front of the right audience, and capture their attention with outstanding content.
Strategy #3. Include Link to Your Landing Page in Quora Answers
Quora can not only help you find relevant places to guest post on but also, promote your landing page directly.
In fact, it offers an unparalleled opportunity to do it.
For one, Quora is huge. Although I couldn’t find the most recent stats, data from a couple of years ago suggests a phenomenal growth and massive user base.
And even if the growth has slowed down since then, once fact remains certain:
Your target audience, regardless of who they are, is on Quora.
And they probably use the site to ask questions and look for solutions your lead magnet can offer.
To use Quora to boost your lead magnet’s landing page traffic:
Answer their queries, share your insight, and include a link to it within your response.
Strategy #4. Include the Link in Your Email Signature
Sounds SOOO obvious, doesn’t it?
And yet, I rarely see marketers availing of this opportunity to acquire traffic.
Sure, they fill their signatures with links to their social profiles, website, and add all the legal disclaimers…
… forgetting to use it to build authority and credibility among the people they communicate with.
Not to mention, attract them directly to the lead magnet’s landing page.
So, promote your lead magnet from your signature too.
Include a visual banner directing people to your landing page.
Or include a text link with a short blurb telling a person why they should check your lead magnet out.
Many apps allow you to create engaging email signatures:
Or you can create it directly in your email program.
Strategy #5. Target Long Tail Search
I already mentioned SEO in this post’s opening, admitting that it’s a great marketing channel, albeit slow to deliver results.
And that’s true.
There is a way to avail of the search engine traffic much quicker.
Granted, it won’t be as huge as the traffic your main key phrases would deliver, but it would drive targeted visitors nonetheless…
What’s that way I’m talking about? Long tail search.
This term relates to website traffic attracted by a certain kind of search phrases, known as long tail keywords.
“Long tail keywords are keywords or key phrases that are more specific (and usually longer) than more common “head” keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product.”
In other words, these are those longer, and more precise phrases you use to find more specific information.
So when looking for advice on a distinct lead generation problem, you probably won’t type in “lead generation” into the search box. You’ll be more specific, and describe the problem. For example, “how to generate leads with Twitter” or “increase quality leads from a website.”
And you could use this search behavior to immediately boost your lead magnet’s landing page traffic.
But before I show you how to do it, let’s quickly run through the reason why you should focus on long tail search:
- Lower competition. Since these keywords are highly-specific, fewer companies try to rank for them.
- Speed. Given the less competition, you can rank for long tail keywords much quicker than for head or body terms.
- Higher conversion rate. Since searchers typically use them when looking for highly-specific information, these keywords tend to attract a more qualified and relevant traffic, leading to a higher conversion rate.
So, how do you position a landing page for long tail keywords:
- Identify what long tail phrases to use. You have a number of options how to do it – check the Google Search Console for phrases people use to find your site or use Keyword research software like keywordtool.io.
- Expand your landing page copy to include those phrases to position it for them.
- Include those phrases in meta tags, if possible. Brian from Backlinko offers a good walkthrough of the process here.
- Link to the landing page from other pages on your site using one of the long tail keywords.
Of course, the above is just a quick run through. However, I’d urge you to learn more about positioning a site for long tail keywords. Some great resources to check include:
- A Step by Step Guide to Integrating Long-Tail Keywords Within Blog Posts
- The Long Tail Keyword Optimization Guide – How to Profit from Long Tail Keywords
- Long Tail Keywords: Win at SEO and Acquire More Qualified Leads