In the last lesson we established that a resource guide is a collection of recommended items that the reader can acquire in order to achieve a better result.
These recommended items could be anything including books, apps, websites or physical products.
Let’s get started.
Get a Free Beacon Account
If you don’t already have one then grab a free Beacon account here.
Beacon automates many of the more time consuming tasks involved in creating a lead magnet, including design, formatting, and even writing content.
Create a New Lead Magnet
Once you have created your free Beacon you will be presented with a choice of lead magnets to create. For this lesson we will be picking the “Resource Guide” format.
Next, choose “No” when asked if you want to import content from your blog.
Choosing a Design Theme
This is the fun part. Beacon comes preloaded with professionally designed templates that are fully customizable.
If you can’t find something that is 100% right then don’t worry. The trick is to pick a template that is close to the vision you have in your head for the Resource Guide. This way you can make minor adjustments to suit your brand rather than starting from scratch with a blank canvas.
Formatting Your Resource Guide
At this stage your Resource Guide is 90% completed. We can see a preview of the finished product on the right hand side.
As you can see by clicking on the ‘pages’ tab, your Resource Guide consists of three pages:
- Cover page – helps to give an impactful first impression
- Resource guide page – this is where we will list the resources that we recommend
- Call to action page – so you can promote your paid products and services
The cover page of your Resource Guide is important because it is the first thing that the reader will see. Most people will decide if they want to read your Resource Guide based on it’s title alone.
To change the title of your Resource Guide, just select the placeholder text and replace it with your own. In this example, the placeholder text is “Healthy Eating” which is the name of this particular template.
A good Resource Guide title will include a number, a description of the resources and a benefit.
10 Books That Will Help To Improve Your Short Term Memory
4 Apps That I Use To Save $300 A Month on Marketing Costs
Once you have settled on a good title for the cover page, we can move on to the main part of the Resource Guide. Click on the ‘right arrow’ to navigate to the next page.
Resource Guide Page
As you can see, Beacon has already added in some sample content to get you started.
All this text can be changed by deleting the placeholder text and replacing it with your own.
The resource items can be edited, deleted and you can also add new ones if your list contains more than five.
To add a new item to the resource list, just click the ‘news’ option on the top menu bar and select ‘one’.
This will add single box which takes up the whole width of the page.
If you were to select “two” from this menu, it would add two boxes, each taking up half the width of the page.
And the “three” option splits the items into equal width thirds on the page:
Call To Action Page
When you have added all the resources that you will be recommending in your guide, you can proceed to the call to action page.
A resource guide should act as a stepping stone towards some of your paid products or services. You should use this call to action page to nudge prospects towards those premium offerings.
In this example, we’re encouraging people to book a free consultation on our website:
Generate the PDF
Once you are satisfied with the content and appearance of your Resource Guide you can download the PDF version by clicking the “generate PDF” link at the top of the screen.
After a few moments your PDF will appear in a new tab (you should ensure that your browser is not blocking popups from www.beacon.by).
When the PDF does appear, just click “file > save page as” and choose a location to save your Resource Guide.
That’s it. In just a few minutes we have been able to create a professionally designed Resource Guide that can be used as a lead magnet. Since these are so straightforward to make you should consider creating multiple different Resource Guides to use throughout your website.