I’m sure you’ll agree with me on this:
Writing call to action buttons is WAY harder than it seems.
In fact, I’d say that putting together those couple of words intended to compel a person to act could be the hardest part of lead magnet promotion.
After all, you could use your lead magnet’s title as the headline and use subheading or chapter titles as benefits.
But you can’t reuse anything for the call to action trigger. Or write a generic one at that.
(Well, at least not if you want it to compel visitors to act, of course…)
These people are already too knowledgeable to respond to generic buttons like “Sign up to download the eBook,” “Free Download” or “Sign Up.”
To convince them to act, you need to make a compelling case for them to do so.
So if you’re struggling with writing calls to actions that aren’t generic, then this post is for you.
I’m going to show you 5 call to action formulas guaranteed to make people download your lead magnet.