Lesson 4

How To Create a Checklist Lead Magnet

This step-by-step tutorial will show you how to create a Checklist in less than 10 minutes.

A checklist is a series of actionable tasks that help the reader to implement a particular strategy. They are incredibly valuable lead magnets because they are so helpful to readers.

Click here to see an example of the kind of Checklist we’ll be making

Let’s get started.

Get a Free Beacon Account

If you don’t already have one then grab a free Beacon account here.

Beacon automates many of the more time consuming tasks involved in creating a lead magnet, including design, formatting, and even writing content.

Create a New Lead Magnet

Once you have created your free Beacon account you will be presented with a choice of lead magnets to create. For this lesson we will be picking the “Checklist” lead magnet.

choose checklist from the options    Next, choose “No” when asked if you want to import content from your blog.

lead magnet don't import content

Choosing a Design Theme

This is the fun part. Beacon comes preloaded with professionally designed templates that are fully customizable.

select a template from the options shown here

If you can’t find something that is 100% right then don’t worry. The trick is to pick a template that is close to the vision you have in your head for the Checklist. This way you can make minor adjustments to suit your brand rather than starting from scratch with a blank canvas.

Formatting Your Checklist

At this stage your Checklist is 90% completed. We can see a preview of the finished product on the right hand side.

you can see a preview of the checklist on the right hand side

As you can see by clicking on the ‘pages’ tab, your Checklist consists of three pages:

  1. Cover page – helps to give an impactful first impression
  2. Checklist page – this is where we will list the tasks needed to complete the checklist
  3. Call to action page – so you can promote your paid products and services

a list of pages is shown on the right hand side

 

Cover Page

The cover page of your Checklist is important because it is the first thing that the reader will see. This is your chance to convince the reader that this checklist will be helpful to them.

To change the title of your Checklist, select the text in the right hand preview area and replace it with your own text.

change text by clicking on it

 

A Checklist title should be descriptive so people know exactly what they’re getting:

Pre launch blogging checklist

Or

Social media profile checklist

Checklist Page

Once you have settled on a good summary for the cover page, you can move on to the main part of the Checklist. Click on the ‘right arrow’ to navigate to the next page.

click the right arrow to move to the next page

 

What Content Should You Include In A Checklist?

Creating the content for a checklist is easier than you think. To begin, find a blog post that covers the subject of your checklist – instructional or ‘how-t0’ blog posts work really well for this.

Next, simplify the post so that it is just a series of bullet points. Then remove any points that aren’t actionable. Finally, split the list into several numbered groups.

Adding Your List

As you can see from this screenshot, Beacon has already added in some sample content to get you started.

your checklist is shown on the right

 

All this text can be changed by highlighting and deleting the placeholder content on the right hand side.

click text to change it

Call To Action Page

When you have added all your checklist items, you can proceed to the call to action page.

A lead magnet should always act as a stepping stone towards some of your paid products or services. You should use this call to action page to nudge prospects towards those premium offerings.

In this example, we’re encouraging people to book a free consultation on our website:

change the button URL

 

Publish Your Lead Magnet

Once you are satisfied with the content and appearance of your Checklist you can publish it by clicking the ‘publish’ link at the top of the screen.

click the publish link

A new screen will appear where you can change the URL of your Lead Magnet. Once you’re happy with this just click the yellow publish button:

change title then click publish

 

Now you can click the link to view your Checklist:

view the checklist

Summary

That’s it. In just a few minutes we have been able to create a professionally designed Checklist that can be used as a lead magnet. Since these are so straightforward to make you should offer checklists to any instructional blog posts that you may have in you archives. This way you can improve the conversion rates of content that already exists.