Here at Beacon we’re all about working smart and saving time wherever possible. If you’re anything like us then you already know the value of e-books, and of blogging. You know digital marketing is about engaging the right audience, at the right time, with the right content. But… you may also struggle with creating engaging […]
As marketers we work hard to create every single piece of content. But do you ever feel like a particular piece didn’t perform as well as it ought to? Or it might even have done so well the first time around that it deserves another run out? If so then this handy infographic will show you how to recycle […]
eBooks are great but let’s be honest, they can be a little bit text-heavy. With that in mind you should be extra careful to make sure that the design of your book compliments the content and helps to keep a reader engaged. That’s why we’re giving away 5 free eBook templates for you to customize.
To most people, an eBook is something you download to read while relaxing on a beach. But for marketers an eBook is an opportunity to give detailed insight on an area of expertise, enhance their reputation and most importantly to generate new leads.
Finally! With the Beacon plugin you can now use Wordpress to create a content marketing eBook that looks great and helps you to grow your mailing list. This is the first official product integration that we have launched. Since most of our users are already working with WordPress we thought this was the perfect opportunity to combine the […]
A diverse range of content formats helps to set you apart from the competition and can surprise and delight customers in equal measures. Take a look at these 5 ideas for breathing new life into your customer communications with Beacon.
Summer is here and with it comes the hotel industry’s busiest time of the year. We put together this content marketing for hotels action plan to help your marketing department create amazing content this summer. The guide includes content marketing ideas, recommended content marketing tools and actionable goals for you to work towards.
Professional marketers know the benefits of content marketing. But for new companies content marketing can sometimes feel like an impossible mountain to climb. We spoke to Clare Medland, founder of Rolltack who managed to get some fast content marketing results which led to an order from Amazon.