Viewing all posts by: Kevin McGrath
As marketers we work hard to create every single piece of content. But do you ever feel like a particular piece didn’t perform as well as it ought to? Or it might even have done so well the first time around that it deserves another run out? If so then this handy infographic will show you how to recycle […]
eBooks are great but let’s be honest, they can be a little bit text-heavy. With that in mind you should be extra careful to make sure that the design of your book compliments the content and helps to keep a reader engaged. That’s why we’re giving away 5 free eBook templates for you to customize.
Is it possible to create a content marketing eBook without spending weeks researching, writing and designing? Here at Beacon we’re big fans of the content recycling method for creating a professional lead magnet. So we set ourselves a 90 seconds challenge.
To most people, an eBook is something you download to read while relaxing on a beach. But for marketers an eBook is an opportunity to give detailed insight on an area of expertise, enhance their reputation and most importantly to generate new leads.
You’ve heard the phrase “never judge a book by its cover” but when it comes to marketing eBooks the opposite is true. There’s no shortage of marketing content out there so if you’re going to stand out from the crowd then the cover page of your eBook better get people’s attention. In this short video (less […]
It’s no secret that we think eBooks are a great opportunity to combine and repurpose old blog posts. But if you want to reward loyal readers then it’s a good idea to sprinkle some new content in there too. There’s a couple of ways that you can do that without spending weeks writing additional content. […]
If there’s one thing that we’ve learned about marketing it’s that good design amplifies good content. It makes sense, right? People are more likely to read and enjoy your content if it’s well presented. But good design takes time. So we’ve done the hard work for you. In this tutorial we will show you how easy […]
Finally! With the Beacon plugin you can now use Wordpress to create a content marketing eBook that looks great and helps you to grow your mailing list. This is the first official product integration that we have launched. Since most of our users are already working with WordPress we thought this was the perfect opportunity to combine the […]
A diverse range of content formats helps to set you apart from the competition and can surprise and delight customers in equal measures. Take a look at these 5 ideas for breathing new life into your customer communications with Beacon.
Summer is here and with it comes the hotel industry’s busiest time of the year. We put together this content marketing for hotels action plan to help your marketing department create amazing content this summer. The guide includes content marketing ideas, recommended content marketing tools and actionable goals for you to work towards.