Why You Should Base Your Content Planning Off of Customer Insights
Deeply understanding your customers’ wants, needs, and challenges is the core of developing your content plans. We’ll share what you need to know.
Viewing all posts by: Kevin McGrath
How to Use Lead Magnets to Market Your Existing Articles
You may have years of blog posts published that aren’t getting read anymore. Learn how you can use lead magnets to market your existing articles.
How to Get a Better Handle on Who Is Reading Your Content
Publishing posts but not sure who these people are that are reading what you have to say? Worry no more: we’ll help you get a better handle on your readers.
The Basics of Design When Creating Content
Creating content is about more than just great writing, it’s also about design. We’ll help you by giving you the tools you’ll need to design great content.
The Importance of Having a Well Defined Lead Magnet Strategy
Having a well-defined lead magnet strategy can be the difference between one successful lead magnet and a whole catalog of ROI-positive lead magnets
Picking a High Conversion Topic for a Lead Magnet
Picking the best topic for your lead magnets comes down to grasping the nuances of conversion and basing the idea on the maturity of your content marketing.
Content Marketing 101: Why Every Blog Post Needs a Lead Magnet
If you’re converting readers into leads and customers, take a minute to learn about how lead magnets can transform your content marketing strategy.
What Type of Lead Magnet Should I Create?
Creating a successful lead magnet depends on the type you choose. We’ll go through the major kinds and help you pick the right one for your readers.
What We Learned From Studying More Than 350,000 Website Conversions
Someone who comes to your site multiple times is more likely to buy than someone who’s there for the first time, right? Wrong, wrong and wrong.
#OpenBlog Progress Report 3 – December 2016
This is #OpenBlog Progress Report 3. Every month we’ll be sharing updates as we try to grow our blog to 100,000 visitors. How did we do after last month’s dip? To find out what happened, read on!