I’m sure you already know this:
The best place to promote a lead magnet is your blog.
For one, the majority of your visitors will land on blog posts first.
But here’s the problem:
How do you make sure that blog visitors discover your eBook or checklist?
Sure, you could place a banner under the post, or in the sidebar to promote it.
But given our diminishing attention span online, it’s almost certain that your readers will ignore then while skimming the page.
So is there anything else you could do?
And as a matter of fact, there is.