In theory, lead generation seems so simple, doesn’t it? You create a lead magnet, add a lead capture form to your site, then promote the hell out of it and BAM! Your list begins to grow. It’s just that, when you actually try it, you quickly realize that getting any meaningful results isn’t that easy, right? But […]
I’m sure you’ll agree with me on this: Writing the welcome email you’ll send to every new subscriber is so intimidating. You want to reassure them they’ve made the right choice by signing up, kick start your new relationship, and get them to wait for your future emails too. But you have no idea where to begin […]
Is it possible to create a content marketing eBook without spending weeks researching, writing and designing? Here at Beacon we’re big fans of the content recycling method for creating a professional lead magnet. So we set ourselves a 90 seconds challenge.