Lead Generation

Why You Must Promote Lead Magnets Outside of Your Site Too

Promote lead magnet

Here’s a common mistake I see marketers make when promoting their lead magnets: They think that since they created an eBook or a content upgrade to generate leads from the site, then, naturally, they resort to only promoting it there. They create relevant calls to action, build landing pages, and use a multitude of strategies to […]


Why You Should Always Send the Same Email Twice

Send email twice

This week I want to show you an incredibly powerful strategy that could easily boost your email open rates by up to 30% …with hardly any work, at that. Promise. It’s a technique that helps marketers like Noah Kagan, Dave Schneider, and many others improve their email performance, and even get higher engagement from their messages. So, […]


How to Boost Email Signups by Removing These 4 Conversion Killers

removing conversion killers to boost email signup rate

It’s so frustrating, isn’t it? You’ve tried literarily everything – improving calls to action, writing killer headlines, and promoting the h**l out of your lead magnets too. And yet, visitors still refuse to sign up to your email list. But you know, the chances are that your site includes conversion killers that deter visitors from even noticing […]


How to Use Analytics Data to Get More Email Subscribers

get more email subscribers

I’m sure you’ve heard the advice before – to get more email subscribers, you have to keep producing fresh content continuously. But do you really? Because you see, there is another way to increase email list signups – by analyzing your visitors’ behavior, and identifying and fixing popular but underperforming content. And in this post, […]


How to Create More Powerful Content Upgrade Calls to Action

Content upgrade calls to action

Do you worry about your content upgrades’ conversion rates? Wonder why many users ignore any calls to action you placed in the content to promote them? You know: Content upgrades can generate impressive, often double-digit conversion rates. But to achieve such results, you really need to make sure that your content upgrade calls to action correspond […]


This is How to Write a Gripping Welcome Email

welcome email

I’m sure you’ll agree with me on this: Writing the welcome email you’ll send to every new subscriber is so intimidating. You want to reassure them they’ve made the right choice by signing up, kick start your new relationship, and get them to wait for your future emails too. But you have no idea where to begin […]