Viewing all posts by: Kevin McGrath

What is a Content Marketing eBook?

Content marketing ebooks

To most people, an eBook is something you download to read while relaxing on a beach. But for marketers an eBook is an opportunity to give detailed insight on an area of expertise, enhance their reputation and most importantly to generate new leads.


Tutorial: How to add Curated Content to your eBook

How to reuse and recycle content marketing materials

It’s no secret that we think eBooks are a great opportunity to combine and repurpose old blog posts. But if you want to reward loyal readers then it’s a good idea to sprinkle some new content in there too. There’s a couple of ways that you can do that without spending weeks writing additional content. […]


Tutorial: How to Customize the Design of your eBook

How to customize the design of your content marketing eBook

If there’s one thing that we’ve learned about marketing it’s that good design amplifies good content. It makes sense, right? People are more likely to read and enjoy your content if it’s well presented. But good design takes time. So we’ve done the hard work for you. In this tutorial we will show you how easy […]


Content Marketing for Hotels

A snippet of the content marketing guide for hotels inforgraphic

Summer is here and with it comes the hotel industry’s busiest time of the year. We put together this content marketing for hotels action plan to help your marketing department create amazing content this summer. The guide includes content marketing ideas, recommended content marketing tools and actionable goals for you to work towards.


How to Get Fast Content Marketing Results

Professional marketers know the benefits of content marketing. But for new companies content marketing can sometimes feel like an impossible mountain to climb. We spoke to Clare Medland, founder of Rolltack who managed to get some fast content marketing results which led to an order from Amazon.